About Project

The company develops and markets medicines and vaccines widely adopted in the medical industry all around the world.

Pfizer consider their greatest asset to be their work force, whose extraordinary efforts have led to Pfizer being a major leader in the development and distribution of Anti-Infective drugs. In recognition of this Pfizer commissioned a video to honor and celebrate the passionate efforts of their staff in achieving this goal.

As part of their brief they wanted to include the early history of Pfizer whose early ethos has paved the way to the success it enjoys today. To illustrate this, we adopted the capsule as a design theme. The opening up of the capsule reveals the inner elements that have shaped Pfizer’s past, and which will be their guide to the future, to be ready to be ‘The Best Leaders in the Anti-Infective’ market.

Result

The client team was very pleased with the outcome of the video and requested that we create another version for the Latin Quarter.