About Project

The HKT Premier team is excited to showcase their IoT automation technology with high-tech products at the Elements flagship store.

One of the highlights is the Philips Luminous Textile.

Luminous Textile seamlessly integrates multi-colored LEDs within beautiful fabric panels that also help to soften sound. This innovative concept offers endless possibilities for playing with color, movement, texture, and light, allowing you to express emotions, make a design statement, and bring spaces to life.

We are honored to have been invited to explore this innovative LED fabric panel and design a range of lighting animations for a home office environment to be displayed in the Elements showroom.

Before designing, it was essential for us to fully understand the capabilities of the medium, and field testing proved to be the best way to discover its potential. Compared to traditional LED screens, this new fabric LED panel softens the visual effect, making it very comfortable for the eyes.

We ultimately designed and set five automation modes in the showroom: Idle, Work, Teleconference, Movie, and Game. Each mode is automatically connected to the TV video and the Luminous Textile lighting on the ceiling, allowing visitors to experience different atmospheres for each activity.

In this showcase video, you can see how the dynamic atmosphere lighting complements various home furnishings.